PDA Sim

Become CEO for Ten Minutes

Congratulations on your new appointment! Handheld Corporation makes hand-held computers based on the Palm OS. Your goal is to maximize cumulative profit for three models over four years.

There are three learning objectives for PDA Sim:

• Learn how to manage a portfolio of products across multiple product lifecycles.
• Learn how to use financial data to make pricing and product line decisions.
• Experience how your decisions can have consequences many years into the future.

View the high score list.

Topics covered
Marketing,
R & D,
Portfolio Management,
Product Lifecycle,
Pricing

Audience
Corporate training,
MBA programs,
Undergraduate business
(online or classroom)

Duration
30 minutes to 2 hours including introduction and debrief