Market Entry

Simulation Overview

In the Market Entry simulation, learners will manage a business’s international strategy and operations for six years. Learners make critical strategic and operational decisions about:

• which countries to enter
• entry mode for each country (wholly owned subsidiary, joint venture, and franchising)
• local marketing.

At the end of each simulation round, learners will assess the results and make necessary changes to their strategy to increase their business’ profitability.

Workshop facilitators also have the option to introduce external news items such as:

• a global financial crisis,
• trade war,
• minimum wage increase

and external crises such as:

• opportunism by the local partner,
• political crisis,
• extreme weather event

during the simulation.

This is a single-player game that can be played asynchronously.

Time Requirement

• Introduction - 10 minutes
• Game Play - 60 minutes
• Debrief - 20 minutes

Learning Focus

• Conduct country analysis, followed by effective country selection, entry mode, and local market decisions.
• Understand the characteristics of the most commonly used market entry modes.
• Design and develop a coherent international expansion strategy over time based on feedback and changing circumstances.
• Manage economic and political risks and respond to unexpected news and crises.

Topics Covered

• International Business
• Global Strategy
• International Marketing
• Economic Analysis
• Political Risk Analysis
• Cultural Differences and Market Analysis

See it in Action

This simulation is WCAG Compliant for the participants.

Each simulation comes with a Teaching Guidebook for the facilitator along with 1:1 facilitator training and free trials.

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This simulation is by Tim Rogmans